HSBC is riding a storm of bad publicity after the Echo first broke the story of its plan to exclude less wealthy customers from face-to-face advice at its Canford Cliffs branch.
The Echo published the article as an exclusive on Tuesday.
TV picked up on the issue on Wednesday night - with the national press following suit yesterday.
Red-top and mid-market tabloids plus former broadsheets alike published the story as page leads.
"Bank bans the poor" screamed the front page headline in the Daily Mirror.
The Guardian ran it across the whole of page three as: "The bank that likes to say - push off."
Page nine of the Daily Express used the headline: "The bank that will only talk to you if you are very rich."
Inevitably the media could not resist ironic references to HSBC's advertsing slogan - to the effect that the world's local bank wasn't quite so local if one had savings of less than £50,000.
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