People who no longer fit their clothes can hand in their baggy or tight clothes over to charity to give to people in need.
UK fashion reuse charity TRAID says unworn clothes in London are equivalent to 56 million cubic metres of water, due to the resources needed to make the clothes.
Almost a quarter of Londoners throw their clothes in the bin after a clear out and 24per cent of 18-24-year-olds buying new clothes monthly.
Yet, the majority of Londoners said they would be happy to be more environmentally friendly with their clothes – such as giving them away to other people who could use them.
Andrea Speranza, campaign manager at TRAID, said: “London is one of the world’s greatest fashion capitals and its wardrobes are full of unworn clothes.
“Cheap fast fashion is powering rising consumption and production, placing unsustainable demands on finite resources to produce clothes which are poorly made, barely worn and quickly replaced."
Due to carbon emissions and the use of water in the production of clothes, through to landfill and incineration when clothes are thrown away disposing clothes can have a devastating environmental impact.
She added: “Giving longer life to our clothes by passing them on avoids the purchase of new items reducing the carbon, water and waste footprints of our clothes.
“Given the chance, Londoners care and are ready to take action – and we are here to help them.”
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