Lollipop men and women say they fear for their lives as dangerous drivers zoom down roads.

Hertfordshire County Council has launched the Stop Means Stop campaign, to raise awareness about the issue.

People at the sharp end of the School Crossing Patrol Service sometimes fear for their safety, as motorists and cyclists keep moving when they should be using their brakes.

The awareness campaign ran from October 15 to 21, in the run up to the clocks going back and the advent of darker evenings.

School Crossing Patrols wore a ‘Stop Means Stop’ tabard to highlight the message to drivers during the fortnight.

Phil Bibby, cabinet member for highways and environment, said: “Some motorists and cyclists either do not see, or choose to ignore, School Crossing Patrols in the road as they dash to their next destination.

"Such behaviour is neither acceptable nor legal.

“All drivers and cyclists should be taking extra care and attention near to schools and the fluorescent uniforms and lollipop signs of our Patrols are highly visible. Nobody should be in such a hurry that they can’t stop for a few moments for the safety of others.”

As well as putting the safety of adults and children at risk, a ‘drive through’ offence carries a fine of up to £1,000 plus points on a driving licence, and can lead to prosecution.

Hertfordshire has around 140 School Crossing Patrols operating on its busy roads, with kind lollipop bearers helping more than 12,000 children and their families cross twice daily.

They brave all weathers, offering a vital service at the heart of communities.

Many of these ladies and men have been in the job for years and provide a familiar face and reassurance as families journey to school.