A WEBSITE showcasing Wood Green's fashion, food, film and culture has been launched.

The site, mywoodgreen.com, puts the spotlight on the borough's biggest shopping area and reveals its hidden gems such as the Market Hall, independent bookshops and lists of unsung cafes and restaurants.

It also allows visitors to access exclusive special offers from local businesses and also includes news and interviews from traders and residents and is the brainchild of the Wood Green Traders' Forum, North London Business and Haringey Council's business and enterprise team.

Neo, from Neo's Bakery and Patisserie, has been running his family business since 1986. He said: "Wood Green is a lovely area. People should get to know about what we have to offer.

"Sometimes people do not listen when there is just one person, so we are encouraging people to join us so that we can get things done such as bringing back more public toilets."

Highlights of Wood Green include the Market Hall which is found at the back of The Mall – Wood Green's indoor shopping centre.

It is filled with shops selling wares ranging from carpets, hair products and a haberdashery selling wool, material and buttons.

Simon Key, who co-owns Wood Green's only independent bookshop, said: "The trick is now to get more businesses to get on board and advertise themselves. Only half the people who come to Wood Green know our bookshop is here so it's vital we take advantage of initiatives like this.

"I am really pleased to see it happen and it's no less than Wood Green deserves."

Haringey Councillor Toni Mallett, cabinet member for regeneration, said: "Wood Green is home to a great variety of businesses and the website is a fantastic way of showcasing them to residents, helping them to work together to support one another, boost profits and help the local economy."