FORMER Spurs captain Gary Mabbutt teamed up with Haringey politicians and traders to launch a feel-good campaign for Tottenham after August's riots.

The Tottenham legend, who was captain for 11 years, playing more than 600 games before retiring in 1998, kicked off the 'I Love Tottenham' campaign in High Road on Saturday morning.

The scheme, which is a partnership between Spurs and Haringey Council, involves posters lining the High Road, while plenty of shoppers turned out wearing t-shirts emblazoned with the logo on Saturday.

Tottenham MP David Lammy, who joined Mr Mabbutt on a walk down the High Road to meet traders, said: “I love Tottenham's vibrancy, its diversity and its sense of fun. We will rise again and I am proud to call Tottenham home.”

The council hopes that the campaign will restore a sense of civic pride to the area, after riots on August 6 ended in shops being looted and buildings set on fire – leaving 54 families homeless.

Three days of looting and rioting followed in towns and cities across England, including in neighbouring boroughs Enfield and Hackney.

Councillor Alan Strickland, cabinet member for economic development, said: “Rebuilding Tottenham – physically, economically and socially – is the council's number one priority and it will work with business leaders and the local community to make sure it gets it right.

“Moving forward, we’re concentrating on bolstering community, consumer and investor confidence in Tottenham, through projects such as 'I Love Tottenham'.”